chapter one, Malcolm Gladwell introduces the concept of “thin-slicing” which it
refers to “the ability of our unconscious to find patterns in situations and
behavior based on very narrow slices of experience… using the adaptive
unconscious to draw conclusions from small samples of experience.” (Ch.
1). Gladwell discusses the concepts by explaining psychologists John
Gottman fifteen-minute conversation observation study between married couples.
One of the examples was a conversation he recorded name Bill and Susan. Bill
and Susan argue over the recent puppy they got. Bill dislikes the dog and Susan
adores it. The couple agreement leads to Susan not giving Bill enough credit
for taking care of the puppy, even though he dislikes the puppy and while Bill
was trying to compromise with what Susan was saying, but Susan would roll her
eyes at him. Gottman conducted his research over three thousand couples and
recorded the fifteen conversation between each couple. Gottman wanted to see
the difference between different couples and he studied their facial
expression, heart rate, and the amount they couple’s sweated. With this
research Gottman could predict with observing this couples for fifteen minutes,
Gottman could predict whether or not the couple would get a divorce within
chapter 2 was about opens with the power of the intuitive mind, Vic Braden who
is a tennis coach can tell thin-slice tennis match in a split-second whether or
not a tennis player is a double fault which means to fail to make in a row.
Gladwell brings another side of thin-slicing which is snap judgment and
sometimes it possible to know something without why you know it. Gladwell also
introduces the concept of “priming”, he describes an experiment where a student
goes to a professor and asked to say words like “sky the seamless gray is” the
result of the experiment was that student left the professor office, a student
walked slowly than before walking to the professor office. They walked slowly
because words like “old” “gray” make people move slower than usual, Gladwell
goes on to explain priming that words affect people to be impolite or nice.
Priming cannot force some to something they don’t want to do but can change
chapter 3, Gladwell starts the chapter with the worst president in American
History, Warren Harding. Gladwell argues that only reason he won his presidency
his handsome face and charm. Harry Daugherty was Harding controller and helped
look good in the eye of the public, but Harding was not smart on the inside.
Gladwell mentions on the study Implicit Association test, where subject tested
in associated words for men or careers and women or family. He also explains
this different test like racism where subjects associated words and pictures
with African American or whit people. Subjects found stereotyping is a mental
shortcut and they come use when the categories of race and gender. Gladwell
explains people fall on stereotyping things rather than thinking with rational
minds. Gladwell also explains that people have a stronger conscious bias
towards the woman and colored people. Gladwell towards the end of the chapter
explains we can train our unconscious mind to respond differently and improve
judgment to be better.
chapter 4, talks about Paul Van Riper to explain how improvisation and snap
judgment is an import for the road to success. Van Riper was a commander who
fought in the Vietnam War. Van Riper design a “war game” to train military
soldiers called the Millennium Challenge. Millennium Challenge military
strategy to predict war with Iraq and soldiers were trained to fight dictators.
Van Riper created teams which were Blue team’s military which represented
united states and the rational mind and the Van riper lead the red team which
represented dictator team and the unconscious and intuitive mind. Millennium
Challenge challenges soldiers to think intuitive decision-making way. The two
teams were given specific tasks in order to train to kill or fight dictator but
first, they had to understand different things with psychologically also. For
example, the Blue team allowed information and evidence to not have a clear
judgment because they believe in making the right decision but they lost
valuable time on their prediction which was wrong but they won the game.
Gladwell explains some rules are spontaneous and randomness behavior and they
can help in the proper environment in a rise in action.
chapter 5, Gladwell explains the science of polling. Gladwell uses “new coke”
as an example and says that it was a big fail in history. When Coca-Cola was
trying to be different from Pepsi. Pepsi tested normal people in a blindfold to
taste whether they liked Coca-Cola or Pepsi. The majority voted to like Pepsi
over Coca-Cola. So Coca-Cola brought out a “New Coke” because of the low votes.
Then Coca-Cola asked people if they liked regular Coca-Cola or the New Coke.
New Coke did not respond well, so they reintroduce their regular Coca-Cola as
“Classic Coke”. From then on, “Classic Coke” has been the number one soft drink
in the world. Marketing researcher, Louis Cheskin says that people don’t know
what they want and they have to tell by advertisement. They also did the same
type experiment will butter and margarine, in this case, good packaging was
important for customers to buy the product.
chapter 6, Gladwell opens the chapter with striking, a tragic example of snap
judgment. Gladwell explains about an immigrant named Amadou Diallo who was
standing outside of his apartment building and killed by four officers because
they taught Diallo looked like a reported rapist or robber. Without any
reasoning, the police officer chased Diallo to the apartment building and one
of the officers shoot him. When Diallo reaches for his wallet they assume that
he had shot the officer who had fired but then all of the officers shoot him
dead. Gladwell clarifies what had caused this officer to act out in confusion
and bad intuition decision and racial hate crime. Gladwell talks about facial
cues which are type of snap judgement. Gladwell says that Diallo death was the
cause of bad snap decision and the officer probably mistaken of Diallo facial
cues. Gladwell talks about some people action are somewhat voluntary. Gladwell
also mentions that if the officers had learned to understand facial cues before
opening fire, Diallo could be still alive today.
of our brain is an extraordinary organ, it controls everything we do from how
to speak, process languages, transfer conversation with another body apart to
function day to day, etc. Malcolm Gladwell book Blink: The power of thinking without thinking, connects with psychology
by touching bases in topics our thought, feeling and behavior. It connects with
our thoughts by how we as humans make can make judgement and intuitive in
matter “blink of eye”. Gladwell suggests that rapid decision is usually better
than others and the more spend time think about the decision it turns out
wrong, he explains with an example with Paul Van Riper, Millennium Challenge
military strategy “war game”. It connects feeling by Gladwell explaining the
concept of priming which is nonconscious memory concerned with words and
objects, he says that negative words can totally change our behavior and them
words can actually damage someone perception when it is express to them in a
positive or negative way. Lastly it connects behavior with striking, a tragic
example of snap judgment, Gladwell clarifies this with the example of four
police officer not understanding facial cues and their wrongful behavior cause
a innocent person death.
I think Malcolm Gladwell book, Blink: The
power of thinking without thinking was great literary work, he opens your
mind up to everyday thinking like decision making, split decision, etc. This
book was amazing to read in my opinion, it relates not just to psychology but
business and economics and so many other fields. Gladwell gives so much insight
of our unconscious thinking, I really enjoyed the supported example he gave in
each chapter. I was fascinated by how our unconsciously biased and our quick
thinking is apart of life every day it was really eye-opening.