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In the current scenario, an organization has major opportunity to promote their product and services by using social media in the different area. The traditional approach of promotion cannot be effective to make a different image at international level. In the existing business scenario, the main aim of the organization is to enhance their product and services in different countries in less time and cost. It is analyzed that the social media marketing is effective for generating the brand awareness in many geographical corners. Besides this, traditional media vehicles are not enough in increasing the brand image at world level (Braojos, et al., 2015). This research study has concentrated on the advantages and disadvantages of social media practices in business.

 

Project Objective

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The main aim of this research is to address the advantages and disadvantages of using social media in business.

·         To analyses the meaning and concepts of social media.

·         To identify the advantages of using social media in business.

·         To explore disadvantages of using social media in business.

·         To recommend the strategies to improve the application of social media in business  

 

Project Scope

This research proposal is significant to create depth understanding towards the advantages and disadvantages of using the social media in business. The application of social media in the business can be a motivating subject for the research. The best knowledge towards the application of social media can improve the performance of the organization and enhance the professional life in the upcoming period. This research proposal is effective for the researcher to get a feasible result in future. In the current scenario, an organization implies the social media to maintain the efficacy of organization and staff member. This research proposal can be imperative for the organization to make an effective decision and improve the social media practices in their firm. This research proposal can be imperative for the researcher due to gaining their knowledge towards different tools and techniques of social media. Consequently, it can support to improve the productivity of company and organization (Inversini, et al., 2014).            

 

Literature Review

Summarizing literature review

As per the view of Drotner and Schrøder (2014), the significance of social media practice in enhancing the brand awareness is the major concern of this research study. Through the appropriate social media marketing approaches and policies, an organization can be able to introduce their goods and services at international level. Under the literature review, many kinds of social media approaches have been deliberated among which the advantages and disadvantages of social media marketing in business. Besides this, the research study has concentrated on critically analyzing the advantages and disadvantages of social media practices. The brand can obtain the positive result and promote the brand with the help of social media.        

 

 

 

 

Justification of research problem

In the current scenario, an employee of an organization is not capable to manage the modern technology. Hence, employees are not able to promote their business by using the social media. Additionally, this research is supportive to demonstrate the advantages and disadvantages of social media practices in business.    

 

Literature gap and opportunity

Under the literature review, the research will primarily focus on the offering the many kinds of strategies to improve the social media practices. From this, the researcher will get the opportunity to critically analyze the social media practice. Hence, this research study will concentrate on discusses the advantages and disadvantages of social media practices in business rather than demonstrating the types of social media (Poell, 2014).     

 

Research Questions

·         What is meaning and concept of social media?

·         What are advantages of social media in business?

·         What are disadvantages of social media in business?

·         What are approaches to improve the application of social media in business?

 

Research methodology

The research methodology can support the researcher to collect the appropriate techniques to collect the adequate data towards the research issues. The research methodology chapter includes some techniques such as research strategy, research philosophy, research design, data collection method, and sampling. In addition, the research limitation and research limitation, and data analysis method can also help the researcher to get feasible result towards the research issues (Ventola, 2014). 

 

Research Philosophy

Research philosophy can be effective to collect the adequate data in the context of advantages and disadvantages of using social media in the business. For this research study, the interpretivism philosophy will be implied by researcher because it enabled the researcher to collect the perception and opinion of participants towards the research dilemma. It can support to collect the reliable and valid result in the context of the research issue. Besides this, the researcher will not imply the positivism and realism because there is no need of proving the hypothesis (Wamba and Carter, 2016).

 

Research Approach

In this research study, the researcher will use the inductive approach as compared to the deductive approach. Since, the inductive approach will support the researcher to collect the theoretical understanding regarding research matter. It will also help the researcher to improve the validity and reliability of research result. With the support of this research approach, a researcher will be capable to collect the valid conclusion and discusses the advantages and disadvantages of social media practices in the business. Beside this, a researcher will not imply the deductive approach because it cannot be appropriate to collect the appropriate data in the context of research issues (Tsimonis and Dimitriadis, 2014).        

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